FLOW MEETING HOTEL ROOM RESERVATIONS for the nights of September 9th, 10th, 11th, and the 12th, 2024, may be made by calling the OVERTON HOTEL toll free at 806.776.7000, requesting a room in the The Texas Cotton Association 2024 - FLOW meeting block, for a special rate of $139+tax, for a single or double room accommodation. You may book your room in our block online by clicking Online Hotel Reservations and the TCA discounted room rate page will appear! (Please note:  When you click the link it will take you to the reservation page. It will automatically put the check in and check-out date; you will have to adjust the check-out date and update the page if you would like to stay more than just one night.) In order to be assured of the reduced TCA special meeting rate during the Flow activities, you must act no later than the deadline of 5:00 p.m. on Wednesday, August 28, 2024, before any remaining rooms in our block are cancelled and returned to the hotel for general sales. In making your plans, please also note that hotel check-in is 4:00 p.m. and check-out is at 11 a.m. ! ! ! TEXAS TECH ATHLETICS is bringing back the AG GAME ! ! ! IT'S AG WEEK in LUBBOCK! The game will take place on Saturday, September 14, 2024, at 11:00 a.m., for a home game advantage against rival Arizona State! For TTU fans wanting to CELEBRATE COTTON and stay the week to call on cotton offices in Lubbock and over the weekend for the game, please reach out to [email protected]. Rooms are selling fast and the rate the hotel can offer will be reviewed on a case by case basis and will be determined when you request a room and the types of rooms they have available in inventory. (Please note:  An incidental fee will be added to your card upon arrival for $50 for each individual staying in the room per each night included on the reservation, but credited back to your card if no incidental charges are made to the room. A 24-hour cancellation is required before the first night's room charge is collected by the hotel.)